Goran Babarogic Product UX Designer

Danusorn Anantakan

Danusorn Anantakan

Strategic Lead Product Manager with 7+ years of experience bridging the gap between Business, HR, and Technology. Expertise in translating complex business requirements into scalable technical solutions using System Analysis (SA). Proven track record in driving operational efficiency through AI Integration (RAG, Copilot, AI Foundry) and Process Automation (n8n). Adept at leading cross-functional teams in agile environments to deliver high-impact products. Strong technical foundation in SQL, Python, and Data Analytics.

Key AI Projects

BAAC Machine Learning Powered Financial Dashboard

Directed the development of an ML-driven dashboard for branch performance forecasting and strategic planning.

BAAC Machine Learning Powered Financial Dashboard

Directed the development of an ML-driven dashboard for branch performance forecasting and strategic planning.

Ingredion AI LINE OA Chatbot

Launched a LINE OA chatbot and defined the roadmap for upgrading to a RAG architecture for advanced query handling.

Ingredion AI LINE OA Chatbot

Launched a LINE OA chatbot and defined the roadmap for upgrading to a RAG architecture for advanced query handling.

Intelligent B2B Catalogue Agent

Developed a robust Hybrid RAG chatbot that intelligently switches between proprietary PDF data and General LLM knowledge to answer complex product queries and automate lead capture using OpenAI Function Calling

Intelligent B2B Catalogue Agent

Developed a robust Hybrid RAG chatbot that intelligently switches between proprietary PDF data and General LLM knowledge to answer complex product queries and automate lead capture using OpenAI Function Calling

AI Receipt Automation

Engineered a fully automated expense tracking pipeline using n8n and Multimodal AI. The system monitors Google Drive for new receipts (images), uses Google Gemini to extract unstructured data (Vendor, Date, Total, Tax ID) via strict JSON Schema validation, and logs structured data into Google Sheets. The workflow concludes by dynamically renaming and archiving files for organized record-keeping, eliminating 100% of manual data entry.

AI Receipt Automation

Engineered a fully automated expense tracking pipeline using n8n and Multimodal AI. The system monitors Google Drive for new receipts (images), uses Google Gemini to extract unstructured data (Vendor, Date, Total, Tax ID) via strict JSON Schema validation, and logs structured data into Google Sheets. The workflow concludes by dynamically renaming and archiving files for organized record-keeping, eliminating 100% of manual data entry.

The Process

Discovery

Discovery

Design

Design

Build

Build

Validate

Validate

Deliver

Deliver

Experiences

Lead Product Manager

Lead Product Manager

BorntoDev Co., Ltd.

BorntoDev Co., Ltd.

May 2025 - Present

May 2025 - Present

  • Strategic Product Leadership – Spearheaded the end-to-end product delivery lifecycle, leading a cross-functional squad (BA, QA, UX/UI, Dev) using Agile/Scrum methodologies. Successfully aligned product roadmaps with business objectives to deliver high-impact solutions.

  • System Analysis & Solution Design – Leveraged strong System Analysis (SA) skills to translate complex client requirements into scalable technical specifications. Collaborated with engineering teams to design architectures that ensure system reliability and future scalability.

  • Data-Driven Decision Making – Initiated the use of product analytics tools (e.g., Hotjar, Mida) to analyze user behavior and conduct A/B testing. Utilized data insights to optimize UX flows and prioritize backlog features based on actual user impact.

  • Stakeholder & Risk Management – Acted as the primary bridge between technical teams and business stakeholders. Proactively identified project risks and implemented mitigation strategies to ensure on-time, on-budget delivery.

IT Project Manager

IT Project Manager

Gramick House Co,. Ltd.

Gramick House Co,. Ltd.

Aug 2023 - Oct 2024

Aug 2023 - Oct 2024

  • Project Planning & Execution – Define project scope, objectives, timeline, and dependencies in collaboration with stakeholders. Develop detailed project plans, manage resources and budgets, and drive execution across all phases-ensuring alignment with business goals.

  • Team & Stakeholder Coordination – Lead cross-functional collaboration among development, QA, and operations teams. Facilitate sprint planning, backlog management, and change control, while maintaining clear communication with stakeholders regarding progress, risks, and deliverables.

  • Technical Oversight & Quality Assurance – Support development through clear documentation, wireframing, and API testing. Ensure quality standards for both functional and non-functional requirements, resolve issues, and automate deployment processes to enhance delivery efficiency.

  • Performance Monitoring & Continuous Improvement – Track and report project performance, address blockers, and implement risk mitigation strategies. Conduct retrospectives to refine workflows, strengthen team capability, and promote ongoing process improvement.

Stage Manager (Project & Operations Lead)

Stage Manager (Project & Operations Lead)

One31 Co,. Ltd.

One31 Co,. Ltd.

Jun 2018 - Jul 2023

Jun 2018 - Jul 2023

  • Cross-Functional Leadership – Orchestrated end-to-end production operations for high-rating TV programs, leading a diverse team of 50+ staff (Creative, Technical, Talent) to ensure seamless live broadcasts.

  • Crisis Management & Agility – Managed real-time operational risks during live events, making critical decisions under high pressure to maintain zero-downtime broadcasting standards.

  • Stakeholder Management – Acted as the central point of contact between executive producers and operational teams, negotiating requirements and resolving conflicts to align with business objectives.

  • Process Optimization – Planned precise run-downs (timelines) involving second-by-second coordination, ensuring 100% on-time delivery for daily schedules.

Skills

Microsoft 365 Copilot

Microsoft 365 Copilot

Azure AI Foundry

Azure AI Foundry

RAG Architecture

RAG Architecture

MCP

MCP

Multi-LLM Orchestration

Multi-LLM Orchestration

Product Strategy Planning

Product Strategy Planning

Stakeholder Management

Stakeholder Management

User Story Mapping

User Story Mapping

Agile/Scrum Leadership

Agile/Scrum Leadership

User Behavior Analysis (Hotjar)

User Behavior Analysis (Hotjar)

A/B Testing (Mida)

A/B Testing (Mida)

System Analysis

System Analysis

Python

Python

AWS

AWS

SQL

SQL

Docker

Docker

Jenkins

Jenkins

Postman

Postman

Swagger

Swagger

Jira

Jira

Figma

Figma

Bash Script

Bash Script

Go

Go

Managing 100+ people in live events taught me precisely how to manage cross-functional teams in Tech

© Danusorn Anantakarn 2025

Managing 100+ people in live events taught me precisely how to manage cross-functional teams in Tech

© Danusorn Anantakarn 2025

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